Amazon Wants Developers To Make Money Through In-App Purchases

Amazon has added Unity plugins to its GameCircle APIs in a move that makes it easier for developers to add in-app purchasing to video game apps.

“Unity is one of the most popular tools for building mobile games,” explained Mike Frazzini, director of Amazon Games, in a statement. “Amazon’s In-App Purchasing and GameCircle APIs help developers reach more customers, keep them engaged, and make more money. Every week millions of customers are playing GameCircle enabled games and are able to compare scores and compete against friends. We want to make it as easy as possible for developers to quickly integrate these features and our new, free plugins make it incredibly simple to do so for anyone using Unity.”

Amazon launched an in-app purchasing API earlier this year, which lets developers sell digital content and subscriptions within apps and games. According to Amazon, transactions from these apps are twice as profitable than other app transactions. Follow this link to find out more about how to use Amazon’s API.

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