android304Google opened up CES by unveiling a new partnership that will bring its open source Android platform to a number of automakers this year.

The tech giant partnered with Audi, GM, Honda, Hyundai and chip-maker Nvidia to create the Open Automotive Alliance. The group said it wanted to bring a “seamless” mobile experience to the ultimate mobile device: the car. Here’s more from Patrick Brady, director of engineering for Android, who blogged the news Monday:

Wouldn’t it be great if you could bring your favorite apps and music with you, and use them safely with your car’s built-in controls and in-dash display? Together with our OAA partners, we’re working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers. And it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways.

The first Android-equipped cars are expected to roll out before the end of the year, according to the alliance.

CES, the massive tech trade show, officially opens Tuesday in Las Vegas, but the new product announcements are already rolling out. Expect a busy — and noisy — week in the tech industry.