Android Beats iPhone in Australian Smartphone Market

Android has outnumbered the sales of iPhone for the first time in Australia. During the last 12 weeks Android accounted for 42.9% of the total smartphones sold in Australia compared to 37.2% of Apple’s iPhone, according to new figures revealed by Kantar’s ComTech WorldPanel.

If we consider only the last four weeks, Android stands on 54% of the smartphones sale (compared to 29 per cent for Apple). This gives a clear indication of Android’s increasing dominance in Australian market synonymous to the US and Western Europe. The recent rise of Android in Australia can also be attributed to the impressive new devices launched by Samsung and HTC in recent months, namely the Samsung Galaxy S II and HTC’s Desire S, Desire Z and Incredible S.

Kantar’s statistics are based on regular interviews every four weeks with a panel of 10,000 Australians aged 16+ ( representation of all population’s age, gender, region and working status). Kantar doesn’t pay the participants to do the survey but do send out gift vouchers as a token of appreciation. The surveys also measure stats such as the actual ownership, purchases, and usage of mobile devices.

Despite the clear statistics, analyst like Foad Fafaghi (from Tersyte) still believe the glory of Android will be short lived as people may be holding off their iPhone purchases in anticipation of the iPhone 5. He thinks that the sale figures of iPhone will lead once again when the next iPhone comes out.

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