Android Captures 20 Percent of the Tablet Market

Android-based tablets have captured 20 percent of the tablet market, according to a fresh data release from ABI Research. A flood of lower cost devices and Android fragmentation are considered to be the key factors in the increasing market share.

Android tablets are flooding the market with increasing numbers over the past few months. The Android tablet market has seen a mix of success and crash stories between the devices from different vendors. Devices such as the Samsung’s Galaxy Tab franchise attracts a significant market share and Motorola’s Xoom failed to keep up to their pre-release hype. Nevertheless the tablet market in general and android market share in particular is expanding at a phenomenal rate and according to the prediction from the Research firm IHS, shipments of the tablets would reach 61.9 million by the end of this year, compared to 19.7 million in 2010. Jordan Selburn, principal analyst for consumer platforms at IHS, wrote in a statement:

These new figures are the latest evidence that the Internet is not just for PCs anymore. Increasingly, each Internet-enabled electronics device is vying to become the center of what is known as the digital living room, aggregating content throughout the home.

Having all that said, Apple’s iPad continuous dominance of the tablet space is currently undisputed. Jeff Orr, Group Director of ABI Research Mobile Devices said:

Many vendors have introduced media tablets, but none are separating themselves from the pack to pose a serious threat to Apple. In fact, most have introduced products at prices higher than similarly configured iPads.

Even though Apple might not consider Android tablets as a serious threat, In my opinion Android tablets do exhibit potential to cannibalize the Apple’s  iPad.

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