Aol Advertising Taps Parade’s Debbie Menin to Head Entertainment Marketing

Debbie Menin paraded over to Aol Advertising, as the former vice president of branded entertainment at Parade and Parade.com was named head of entertainment marketing, based in Aol’s office in Beverly Hills.

Menin will develop marketing strategy to connect Aol Entertainment advertisers with opportunities to build engagement, drive viewership, and boost sales of tickets and DVDs. She will report to VP of advertising and marketing Allison Tepley.

At Parade, she extended the entertainment magazine’s brand into multimedia platforms including TV and digital. Prior to serving as VP of branded entertainment, Menin held the posts of VP/national entertainment director and VP/West Coast director. Prior to Parade, Menin worked with MTV Networks and College Television Network.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!