AOL Amps Up SHOUTcast

AOL is preparing the relaunch of its broad-reaching online radio directory SHOUTcast.com, MediaPost reports, as customers gravitate more and more toward Internet radio listening.

The report said that AOL plans to relaunch the network next week with improved search functionality, streamlined services, and new user feedback options, as well as increased advertiser revenue possibilities.

The new SHOUTcast will be “widely accessible and integrated with its sister product Winamp and its global directory of radio stations available on the web,” through a variety of media players including iTunes and Windows Media Player, mobile media browser-Kinoma Play, on set-top boxes, and mobile devices including Sony Mylo, Sony PSP and Chumby.

SHOUTcast.com has been around for almost a decade, and today hosts about 25,000 stations that serve approximately 500,000 to 600,000 listeners each day.

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