AOL and AmEx Team Up for Hyperlocal Deals

Readers of AOL’s hyperlocal Patch network of sites will gain access to hyperlocal deals and the ability to complete transactions with local merchants as the result of an agreement between AOL and American Express to bring the global financial services company’s Serve digital payment and commerce platform to Patch sites nationwide.

Users will be offered the option of signing up for Serve accounts directly through Patch sites. Local merchants will be able to post online offers, and consumers will be able to use the combination of Serve and Patch to easily complete the transactions at the point of sale.

The Serve accounts will also include co-branded cards that can be used to redeem online deals, eliminating the need for users to remember codes or print out coupons.

Patch Media president Warren Webster said:

Through this simple yet fresh way of redeeming local deals, Patch and Serve will offer users an even stronger connection to their communities and the businesses in their area. We are proud to partner with Amex, given its reputation for innovation in the marketplace, and we are eager to see how our collaboration may further benefit our collective consumers.

American Express group president of enterprise growth Dan Schulman added:

Our collaboration with AOL’s Patch increases the scale and reach of the Serve platform and helps bridge the divide between online commerce and offline deals in a way that benefits merchants and consumers. This partnership showcases the breadth of the capabilities of the Serve platform to make digital payments hassle-free, user-friendly, and part of the norm — and now through our work with Patch, we can add locally relevant to that list.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!