AOL Classifieds Via Oodle

Last night the Academy Awards boasted an ‘economic-friendly’ skit that features “The Craigslist Dancers.” The reference to the free classified site is further proof that the Web 1.0 site is woven into our 2.0 fabric.

Classified ads might take up a small amount of text in newspapers, but they account for big business on the Web. Just ask classifieds aggregation service provider Oodle, which has recently secured millions of dollars and inked deals with all of the major social networking sites.

Oddle’s latest big deal comes at the hands of AOL Classifieds, a new platform that links consumers to listings within their area. These ads will appear across the AOL network, including the jobs, the personals and real estate sections.

“With the current economic climate, providing consumers with an easy way to buy and sell merchandise and services, or make local connections through classifieds is becoming even more important,” said Chris Spanos, General Manager, AOL Local and Specialty Verticals.

More than 40 million listings will be aggregated from over 80,000 different Web sites. Competitors include the aforementioned Craigslist and eBay-owned Kijij.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.