Aol Inks Content Pacts with The Sporting News, Everyday Health, Move.com

Content is king again at Aol: Just days after hiring an executive editor to oversee its homepage, former FoxNews.com executive editor Stephen Bromberg, the online giant reached content agreements with three outside sources.

Silicon Alley Insider reported that The Sporting News will provide Aol with sports news and content, while its existing FanHouse will remain to handle opinion pieces. Everyday Health will provide fare for Aol’s health section, Silicon Alley Insider added, while its real estate section will incorporate content from Move.com.

Aol CEO Tim Armstrong said in a statement, “The strategy hasn’t changed. With the content deals we’re doing today, what it allows us to do is continue to invest in other brands.”

On a conference call to announce the deal, as reported by Silicon Alley Insider, Armstrong added that “a couple of dozen jobs,” at worst, would be affected, and there wouldn’t be a “massive reduction in the number of sites.”

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!