AOL Revenue Prospects Dim

MediaPost is reporting that J.P. Morgan has reduced its ad revenue forecast for AOL for the remainder of this year and next year due to slowing growth in the third-party and display ad business.

The article said that the report comes at a particularly bad time for AOL, now that parent company Time Warner is rumored to be nearing a sale of the unit to Yahoo, its arch-rival. The report could have implications for the value of AOL in the pending deal.

This is all despite the fact that Earthlink is interested in AOL’s money-losing dial-up business (what’s left of it). AOL has plenty of mobile properties in play, but again, it’s all dependent on what happens in the merger talks.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.