Aol to Restructure Media Brands, But Not Reduce Headcount

Aol is restructuring its media brands, but layoffs are not involved and headcount is expected to be unchanged, Silicon Alley Insider reported.

The online giant has already pared about 300 brands down to 37, and an Aol source told Silicon Alley Insider the company will focus on content it is good at selling, such as Cambio, Aol Sessions, and Moviefone.

The source added that Aol has not experienced success selling brands like Joystiq, Engadget, and FanHouse.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!