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AP Archive to Offer CelebrityFootage Video

The CelebrityFootage archive of more than 20 years of stock footage will be available via AP Archive, the footage-sales division of The Associated Press, under terms of an agreement between the two parties, announced Thursday.

Updated daily, the CelebrityFootage videos will be sold alongside videos from AP and its other content partners, including Democratic Voice of Burma, ABC News, Chinese Central Television, Vatican Television, and the World Wildlife Fund. AP currently produces four daily entertainment video news feeds and its entertainment archive totals some 100,000 videos.

AP director of international archives Alwyn Lindsey said:

AP is committed to expanding content and coverage to meet the changing needs of our customers. We are firmly in the “age of the celebrity,” and entertainment content accounts for a rapidly growing proportion of our total sales. By adding the CelebrityFootage collection to our own entertainment content, we have created the definitive one-stop-shop for celebrity-based video, and I don’t believe any other supplier can claim to be close to the depth and breadth that we now offer.

CelebrityFootage CEO Michael Goldberg added:

We’re really excited to be working with AP, and our video adds a new dimension to their already impressive portfolio. AP’s global distribution network exposes our footage to a vast international audience.

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