Hi WebNewser readers - we're now a part of mediabistro's SocialTimes.com, bringing you breaking news, guides & tips from the Web world.

AP to Create Rights Clearinghouse for Content

APLogo.jpgThe Associated Press president and CEO Tom Curley announced the impending creation of a rights clearinghouse for original content, as well as white-label apps and content modules for hand-held devices, at the Southern Newspaper Publishers Association‘s annual convention in Austin, Texas, Monday.

The new rights clearinghouse would be a separate entity created by AP and other news organizations to provide rights clearance and privacy tools; ways to license content from publishers; and media intelligence services, building on the capabilities of the AP News Registry, originally announced in July 2009, which allows participants to tag, track, and measure use of their content online.

Curley said:

The clearinghouse will answer a need we heard from multiple businesses for an efficient mechanism to access content from a range of news providers for a variety of uses. This extends to the news industry an approach that has worked successfully in other industries with similar challenges around digital usage.

Both of these initiatives address immediate, crucial needs of the news industry. They offer new revenue possibilities as news-consumption patterns increasingly fragment.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!