Apple Maps has turned out to be an utter fiasco since it launched last week, and the situation is now so bad that the CEO has had to apologize. There is an open letter posted on the Apple website from Tim Cook,and he is quite contrite.
But as interesting as that letter is, I have something better. A contact at Apple has slipped me the original unedited version of the letter. It paints a much different picture. One paragraph in particular was missing a number of sentences, and I have reposted it below:
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. I’ve been assured that local search-and-rescue teams have found most of those users, and experts believe the rest will likely be recovered within the week. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations, and the service has managed to successfully find over 100 million of those locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you. We might also have fewer customers as a result, but that is a price Apple is willing to pay.
The rest of the letter is largely unchanged, and it includes a promise to improve the service as well as a recommendation that users switch to Bing, Google, or one of the other mapping services.
This isn’t Apple’s first major mistake, but it is the first time I can recall the CEO apologizing. If nothing else that tells you the magnitude of the issues Apple faces.