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App Use Up 28% This Year: Nielsen

According to Nielsen, the average number of apps per smartphone has jumped 28 percent from 32 apps to 41.2012 apps over the past year. In addition, over the last year only 40 percent of mobile phones users in the U.S. had smartphones and today 50 percent of mobile subscribers have a smartphone. The number continues to grow.

The research firm also reported that app usage among Android and iOS users has more than doubled over the last year, accounting for more than 88 percent of app downloads in the last month.

The leading apps continue to lead, with Facebook, YouTube, Android Market, Google Search and Gmail leading the pack. Here is more from the Nielsen blog: “…smartphone owners spend just about the same amount of time on apps each day (37 minutes a day in 2011 compared to 39 minutes today). Finally, privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012) expressing concern over personal data collection and 55 percent wary of sharing information about their location via smartphone apps.”

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