Apple App Store & Google Play Saw Growth in Q4 2012: App Annie

In the final quarter of 2012 Google Play app revenue doubled, and iOS App Store revenue grew by about one-fifth, as compared to the third quarter, according to new data from App Annie.

The company reported today that Apple had record revenues in December 2012, jumping 35 percent over December. “…this gain surpassed even the standout revenue increase from November to December last year,” explained the App Annie blog.

Google Play’s growth was led by sales in Asia. The App Annie blog explained, “Japan and South Korea led this growth and contributed close to half of Google Play’s app revenue in Q4.”

According to the metrics, in December 2012, 76 percent of Google Play app revenue in the U.S. came from  the games category. In Japan, games drove 88 percent of revenues and South Korea Google Play revenues dominated with 95 percent of the market.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!