Apple Gains Market Share Again

Is the Macintosh platform still enjoying an iPhone halo effect? It’s tough to say. But while Windows isn’t going anywhere anytime soon, Apple has continued to gain market share on the desktop, according to CNET News.

The latest second-quarter market share numbers from Gartner show Apple PC shipments up 38 percent, to 8.5 percent of all units shipped—that’s up from 6.4 percent a year ago. Another set of numbers from IDC pinned Apple’s gains a bit lower, at 7.8 percent share, up from 6.2 percent a year earlier. Either way, they’re well past the old 5 percent wall that Mac OS has run up against over the past 20 years.

“They’ve got great products and they are executing well,” IDC analyst Loren Loverde said in the report. “They are benefiting from the excitement and press over their other products.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.