Apple To Hit the Stop Button on Ping

Apple will be discontinuing the social music network Ping when the company releases the next iteration of iTunes, according to a report by AllThingsD. Launched in 2010, Ping was Apple’s answer to other digital music services like Spotify and Last.fm.

It was supposed to make iTunes catalog more social by letting listeners follow their favorite artists and share each others’ playlists. The app attracted more than a million users in the first few days after its launch, but the network seemed to be better suited for selling additional tracks than integrating with Facebook and Twitter, and users quickly lost interest.

Apple CEO Tim Cook put it this way: “We tried Ping and I think the customer voted and said this isn’t something I want to put a lot of energy into,” he said at the AllThingsD conference in San Francisco in May. AllThingsD’s sources confirmed on Tuesday that Apple plans to shut it down.

In other news, the company will now allow streaming on its cloud storage system, iTunes Match. For $24.99 a year, iTunes copies your music downloaded from iTunes and uploads the rest of your music into the cloud so that you can access it from any device.  With iOS 6, when you listen to new music, you’ll have the choice of leaving it there or downloading it for offline listening.

Image by Snap2Art via Shutterstock.

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