The Huffington Post co-founder and editor-in-chief Arianna Huffington said in an interview with Bloomberg that the news site will reach the black in terms of annual profit in 2010, and that it aims to more than triple its sales from $30 million this year to $100 million in 2012. Huffington told Bloomberg:
People don’t want just to consume news. They want to share it, they want to advance it, and add to it. We’re profitable despite the fact that we’re investing a lot in growing.
On the perception of news-aggregation sites like HuffPost:
The view is changing. That’s why we get tons of requests every day from newspapers and other sites, asking us to link to their work.
On whether HuffPost will explore a sale:
It’s working. Everybody’s happy with how it’s going. Nobody is in a hurry to cash out.