AT&T Revamps Mobile Data Plans

A new RCR Wireless News article reports that AT&T Mobility quietly overhauled its data plans last week, whittling its messaging and data bundles and launching a handful of new offerings, according to research firm Current Analysis Inc.

The carrier dropped more than a half-dozen offerings in the process. The new plans are primarily a way to back-fill the dropped offerings, the research firm said, and include $5 and $15 messaging bundles as well as two mobile Media Net Unlimited plans, according to the article.

AT&T Mobility also cut the price of its Media Max bundle to $35 per month. All of this could boost customer uptake of AT&T’s various mobile media offerings, though we’d like to see the prices come down even further.

AT&T Mobility refreshes data, messaging plans [RCR Wireless News]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.