AT&T to Offer Nelly Exclusives

AT&T and Universal Motown Records are announcing a multi-platform agreement to promote Nelly’s upcoming fifth album, Brass Knuckles, via exclusive mobile and PC content, according to FierceMobileContent.

Starting today, AT&T will launch a series of exclusive ringtones covering the complete Brass Knuckles track listing. Plus, AT&T and Napster Mobile will release four full-length mobile downloads: “Party People” (featuring Fergie), “Body on Me” (featuring Akon and Ashanti), “Stepped on My J’z” (featuring JD), and “Warrior,” the report said.

Finally, AT&T will air on September 17th (the day after the album hits stores) an exclusive Nelly live gig via its Blue Room online portal. This marks a fairly hefty PC tie in for something that’s originating from a wireless carrier, but it’s not unheard of.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.