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AT&T’s New Sponsored Data Shifts Burden of Data Charges From Users to Content Providers

at&t mobile dataAT&T is offering a new Sponsored Data program to lure companies into paying for your data coverage, but who will actually participate? According to AT&T’s tweet, there’s been a few pilot participants, but the coming year may be very interesting for free-to-browse websites and apps.

With the new Sponsored Data service, data charges resulting from eligible uses will be billed directly to the sponsoring company; the customer simply enjoys their content via AT&T’s wireless data network.  Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data.  Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content.

Last year, US mobile users consumed twice as much mobile data as the previous year, and if the trend is to continue, the data cost will also rise. However, everyone knows that US consumers are also paying for the slowest internet speeds at the highest rates in the world, so if AT&T is asking for other businesses to pay for your internet browsing, that means that they will be the ones profiting the most for our new mobile-hungry lifestyle.

 

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