Audio clips shared on Twitter through Audioboo can now be played directly within the timeline. Described as ”Twitter for audio,” Audioboo has added Twitter media cards to its web and mobile platform, the company announced today.
“Twitter and Audioboo have always been a great combination, this latest development just makes that integration smoother and faster,” said CEO Rob Proctor said in a statement. “Just like TwitPic brought images into Twitter’s timeline, now Audioboo is adding sound – without breaking away from the Twitter experience to visit another site. We hope that our existing users are encouraged to share more audio clips, and that Twitter users who aren’t familiar with Audioboo will find it easier to listen to our content.”
Not all platforms subscribe to the idea of sharing their media directly in Twitter’s stream, notably Instagram.
Proctor told SocialTimes, “Audioboo think social is all about being able to share and be immediate, so why would we make our users to go through further steps? For us as a company, it’s all about the listens and the engagement. We don’t need to force people into signing up to us in order to provide them with great quality audio.”
The Twitter integration follows an upgrade to the site, new apps for Android and iPhone, and a new office location in San Francisco for the three-year-old company that’s headquartered in the UK. Audioboo, which combines images, text descriptions, and geographical information with audio files, also connects to Facebook, Google+, and Pinterest.
— Toby Young (@toadmeister) June 6, 2013
Image by carlos castilla. Post updated at 11:18 a.m. ET with a quote from Rob Proctor.