Facebook Page reach has declined from 16 to six percent in the last two years and is heading towards one percent.
Christie BarakatChristie Barakat is a freelance writer and assistant professor of media and psychology in Florence, Italy. Find her on Twitter at @christiebrkt.
Honda’s creative ad in honor of Distracted Driving Awareness Month forewent the sobering images used in most distracted driving PSAs, while still getting across the same message: Don’t text and drive.
Posts on Google+ generate nearly as much engagement per follower as Facebook posts, and almost twice as much engagement per follower as Twitter posts.
Viber 4.2 features multiple photo-sending capabilities, longer video messages and a typing status indicator for desktop and Android devices.
Follow this guide for event planning to create a memorable brand experience.
While demonstrating ROI is improving, it still remains the biggest challenge for marketers.
Forty percent of marketers want to reinvent their roles, but only 14 percent believe they know how.
LinkedIn by the numbers: For job seekers, referrals make all the difference.
Influence marketing can engage an audience better than traditional forms of paid media such as display and pay-for-click advertising.
Once upon a time, the hashtag was a pound sign.