Debra Eckerling

Debra Eckerling is a professional writer with expertise in feature articles, corporate communications, public speaking, social media, and live networking. She also works with authors, experts, entrepreneurs, and small businesses to set goals and manage their projects. Connect on Facebook (, Twitter: @WriteOnOnline, or email

10 Tips for Proper Holiday Social Media Etiquette

Holiday Twitter Bird

It’s the end of the year, and party season is in full swing. Holiday party rules are a little different – guests are more likely to let their guard down, have a glass of something, and start posting without planning.

Whether it’s a work party, a family event, or a purely social gathering, there is always the chance of a social media embarrassment waiting to happen. Don’t worry. There are things you can do to avoid awkward social media backlash.

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Holiday Shopping & Social Media: 5 Fantastic Campaigns

Brad's Black Friday

Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season.

The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Friday Shopping Style. Stores, such as Staples, had Black Friday deals all week. Others, opened their doors early on Thanksgiving Day.

Here are 5 fantastic social media holiday shopping campaigns:

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Social Media Professionals & Coworking


While friends who work at traditional companies are talking about holiday parties and potlucks, those who work on their own might be feeling like something is missing. After all, social media people are, by nature, social. The company atmosphere seems especially important for those who work developing virtual communities.

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LA Tech Spotlight: Kyla Brennan, Founder, HelloSociety

Kyla BrennanLos Angeles is known for much more than the entertainment industry. A hub for startups, there’s no shortage of up-and-coming social and tech businesses.

Great businesses frequently come from the sheer virtue of working on something else. And no one knows that better than Angelenos. Two years ago, Kyla Brennan was working at a company in Santa Monica-based incubator Science, when she developed the idea for HelloSociety – a Pinterest marketing and technology firm that represents the most-followed users on Pinterest. Read more

cyPOP: The Story of an LA-Based Social Startup

Josie BaikLA’s Tech scene is growing and, along with it, the number of LA-based social media sites. One of the most recent additions is cyPOP – a new type of social media platform which connects people through common interests.

Co-founder and president Josie Baik started the company when she was a student at the University of Washington. Now, an MBA student at the University of Southern California, Baik continues to learn, as her company – which relocated to Los Angeles earlier this year  –  grows. Like many passion projects, cyPOP, still in beta, grew out of the founder’s need: she took her childhood loneliness and attraction to social media communities and build a business. Read more