Ellie Cachette

Parature continues to soar since they first launched customer support tabs on Facebook back in May 2010,  Parature is one of the industry’s leading providers for customer engagement online and now strategically pairing up with Evernote to power their customer support needs and shorten response times. With over 16MM users internationally and a recent funding [...]

There’s something happening in New York Tech Scene: The female community is finding and establishing itself among the ranks of the techies in the Big Apple.   For a lot of reasons New York is not Silicon Valley, where the culture has matured to the point that everyone seems to look and dress the same; [...]

App battle is all the rage. You know, when you whip out your smartphone and race to see whose map application can find directions to the Panda Express first, or whose app finds the best reviews? Or whose app finds discounts on General Tsao’s chicken?There’s an app for almost anything except finding the right apps. [...]

Who isn’t tired of emoticons?  Want to say more than a smiley face? Vizlingo, a NYC based startup is trying to make sending notes and emotions easy with video, allowing users to create quick video messages based upon keywords. The concept is interesting, and similar to Pandora’s “genome” for music, Vizlingo is creating its own [...]

With the onset of the age of information overload and the trend toward location-based review services, brands and companies find it more and more difficult to communicate with customers and get feedback from them.

ShopNear.me launched its location-based shopping application last month, but that’s not all they are looking to do they’re looking to do in the coming months; they’re trying to take over the mobile shopping scene. ShopNear.me provides mobile users a way to shop at local boutiques and stores by finding deals and new clothes on their [...]

Many startups on the path of fundraising will endure a fair share of comedy and pain. Some investors will seem incredible savvy and others will tout themselves as “internet investors” specializing in Consumer Web – then ask you what SEO is. Some will say your cap is too high and others won’t understand your business [...]

    Over 60 million products were recalled last year by the CPSC and they are only one of several regulators initiating product recalls. Often thought of as a rare consumer experience, recalls are in fact an opportunity to connect with consumers and much more common than ever before. As manufacturing capacities increase as well [...]

This week Blogworld Expo came to New York bringing with it social media specialists, digital content producers, and media marketers from all over the world. Sessions generally covered mobile, consumer, social business or monetization. Adam Keats, Senior Vice President of Digital Communications at Weber Shandwick led a session on user engagement and how opening the conversation can enable companies to create and market successful and targeted plans “The difference is you can now ask customers to send in their stories, videos, tweets and use them for content.  There’s no longer this stigma there was years ago from legal…its truly engaging now.”

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TechCrunch Disrupt kicked off today in NYC bringing in local talent and talent from afar. “Startup Alley” or rather a long line of mini-startup booths where eager founders show off their product. Lots of guys in the mobile planning space, lots of programs around optimizing personal information, but so far a tool that seems most [...]