Using Twitter’s API, Business Insider have tapped into the last few thousand tweets of the official Twitter employee list and determined the source – that is, the specific software client used to send those tweets – and crunched the numbers, and the results are pretty interesting.
SocialRadar tries to predict consumer sentiment: could online sentiment monitoring replace polls and surveys?
ShopSquad hopes to be the personalized video-shopper helper, especially for moms. Is there time? Would you use a video shopper helper?
Recent research provides some interesting insights into why consumers fall out of love with a brand on social media. In a newly released report, ‘The Social Breakup,’ the team set out to “understand consumers’ motivations and actions as they terminate their relationships with brands through Email, Facebook, and Twitter.”
When you’ve got an engaging medium like video and a community as large and as social as YouTube, it only makes sense that businesses at least try leveraging it as a marketing channel. While big corporations like McDonalds, AT&T and such are on-top of things like this, what about the little guys, the small businesses, that are bold and clever enough to try out YouTube and succeed?
Sharing of Facebook content via AddThis grew by about a third over the past year, and the social network remains the leading choice among the more than 300 services supported by the application. Facebook accounted for 44 percent of AddThis sharing volume in 2010, up from 33 percent the previous year. Read more at AllFacebook
The ways that people work are changing. Since the introduction of cloud computing a decade ago, there’s been a raft of collaboration tools introduced to the market to help people work together regardless of their location.
In B2B marketing, conventional wisdom holds that you target and keep the eyeballs until you can convert them from lead to client. You want to monopolize that line of sight, taking every opportunity to present your brand, deliver your message and advance that prospect in the sales cycle. So, when your tactics turn to social [...]
Too many B2B marketers equate “marketing” with “lead generation.” So, when it’s time to kick around social media marketing initiatives, the conversation almost always works its way back to the direct stimulation of demand. Fall into this trap, and you miss many marketing opportunities that come with solid return on investment cases.
The new Facebook Groups were heralded by some as a possible replacement for Lists and maybe even Pages. According to strategist Christine Pilch, since they all have distinct advantages and serve specific purposes, it is unlikely that Facebook will merge them anytime soon.
