ilanaarazie

Top 5 Ways To Connect With Other Fans During The World Cup

Photos and video of the FIFA World Cup are essential; but connecting with die-hard fans online is another way to share in the exciting competition. There are a number of online communities and social networking platforms just waiting for your comments, cheers, and sneers. Through these social-media playpens, the world can connect around the World [...]

4 Brands Promoting Social Change Through Social Media

Part of Internet Week New York this year focused on social change at a day-long “Promise” summit. That event, produced by ThinkSocial and sponsored by Pespico, showcased brands, executives and entrepreneurs using social media to affect global change. ThinkSocial is a non-profit initiative dedicated to analyzing the use of social and mobile media, and we [...]

5 Social Media Risks for Companies and Employees… And How To Prevent Them

According to a new study based on IT governance groups, businesses need to know the risks of social media. The new study lists the five risks associated with Twitter, Facebook, and other popular social networking time-suckers. These warnings seem a bit hyper-vigilant, but one can never be too careful when it comes to your business. [...]

Book Reveals 7 Ways Good Social Media is Like a Good First Date

The similarities between social media and dating are eye-opening. Listening to relationships expert Andrea Syrtash at the “Branding Your Way to Better Relationships: Using the Tools of Social Media to Make You Irresistible” Sobel Media Internet Week event last, it was obvious that many of the same rules apply online and in our dating lives.

Connecting Through Augmented Campaigns

Augmented Icon

Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring Robert Downey, Jr., seated atop a box with a marker on it. After a download, a consumer can scan that marker in front of a [...]