Ji Hyun Park

4 Reasons Your Stuff Should Be In The Cloud

Cloud services are getting bigger and bigger, with media heavyweights like Amazon and Google throwing their versions into the competition. Although Google’s entry isn’t necessarily indicative of the next big thing — Buzz, anyone? — the cloud appears to be here to stay, mostly because of the safety it provides.

“The cloud has eliminated many of the worries about data integrity, security and availability,” said Ross Kimbarovsky, co-founder of crowdSPRING, a crowdsourcing marketplace. Kimbarovsky says cloud service providers “do a far better job protecting our data than we do in protecting our own data. Even the world’s most sophisticated companies would have difficulty matching the security, accuracy and availability provided by these top vendors.”

Whereas laptops can break down or get stolen, “most cloud providers have sophisticated data backups and redundancy in place,” said Frank Dale, president and CEO of Compendium, a cloud-based content marketing platform. “Solutions delivered through the cloud are updated automatically, so users always have the latest version.”

Read the full article on mediabistro.com to find out 3 more benefits of the cloud.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

How To Get Digital Buzz For Your Book

Just because a book has been published years ago doesn’t mean that authors can’t still garner some publicity for it. So what’s one easy way to give an older release a new push? Run an eBook promo.

“For authors who are less inclined to do a second PR push, eBook price promos have proved to be a great way to boost discovery, word of mouth and reviews,” said Tanya Hall, who directs marketing and business development for Greenleaf Book Group.

She recommends dropping the book price down to $.99 for a month or another low price, which can aid in getting more units sold. She also uses social media ads to build brand awareness. “Obviously, this is more about building awareness and recommendations than revenue, but in a time when discovery is an author’s biggest challenge, those aren’t insignificant advantages,” she explained.

Get more marketing strategies in Old Book, New Tricks: 6 Marketing Tips To Increase Sales.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

The 9 Biggest Mistakes Rookie Podcasters Make

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Today, podcasts are one of the most simple ways to brand engaging content and garner loyal followers. But there are mistakes even the pros make that could be the difference between being downloaded or ditched.

In mediabistro.com’s How to Make a Podcast People Want to Subscribe To, producers and hosts count down the nine things that could be preventing you from getting more listeners.

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FCC Proposal Fights for Open Internet

The Federal Communications Commission Chairman (and Obama’s Harvard classmate) Julius Genachowski outlined in his speech this morning the proposal to stop Internet providers from favoring or discriminating against Internet traffic over their networks. If it works, the FCC won’t allow, let’s say, Verizon from slowing down Skype to make their own applications seem faster.

Genachowski said the end goal here is to reserve the open Internet as a platform for innovation, investment, job creation, competition, and “free expression.”

And the “network neutruality” rules, if enacted, will mean the following for consumers:

  1. Americans will have the right to access lawful content without being discriminated against. No central government can tell you what you can and can’t look at.
  2. All consumers have the right to know basic information about their broadband service, so they can make an informed decision about which network to subscribe to.
  3. Individuals’ right to say what they want will be protected from censorship by corporations.

The FCC seeks to regulate net neutrality, the principle that “the flow of content should remain open and unrestricted.

But is the proposal airtight? Some are skeptical: New York calls the proposal “likely to disappoint,” while bloggers on Huffington Post label it “garbage.”

The Palin Daughters' Dirty Facebook Posts

While one daughter of Sarah Palin was dancing with the (actual) stars, the other was reportedly using homophobic slurs towards classmates on Facebook.

TMZ reported Tuesday that the former Alaska governor’s 16-year-old daughter Willow Palin called her classmate “faggot” after he said her mother’s reality show was “failing so hard right now.”

Willow’s response: “Haha your so gay. I have no idea who you are, But what I’ve seen pictures of, your disgusting … My sister had a kid and is still hot.”

Bristol Palin joined in the online war as well with such jewels like, “You’re just running your mouth just to talk shit…”

TMZ included a poll asking readers to grade Sarah Palin’s child rearing skills; a majority has given the mama grizzly an F. Check out the original Facebook wall posts for yourself.

The Top 4 Myths About Semantic Web

The Internet is often prone to confusion. All this immediacy and constant status updating can leave people lost when it comes to deciphering the true game changers, like Semantic Web. Will this new, smarter technology affect the way you work online? Yes. Is it all about metadata? Not exactly. Here are the top four widespread myths about Semantic Web (and why you should care):

1. It’s artificial intelligence.
The machines themselves aren’t the ones getting smarter. Instead, we’re making the content easier for the machines to interpret.

2. It’s just research. Nothing concrete has been made with semantic web yet.
Quite the contrary. Many different companies, like Huffington Post and Google, have already jumped on the semantic web wagon and are seeing a lot of success.

3. Semantic Web’s only purpose is to tag websites.
Tagging content is one part of the wide scope of what semantic web can do. Jeff Pollack of Semantic Universe says, “Imagine all the different website tags in the world linked up automatically to all the best online reference databases in the world…connected to the data on your hard drive and your business’ enterprise software systems like for business intelligence.”

4. Semantic Web will put Google out of business.

Google search will still be a pertinent necessity of online life and won’t be going away anytime soon, even with Semantic Web. This myth likely sprung from a recent Sunday Times piece attributing the belief of search’s impending death to Tim Berners-Lee, the inventor of the World Wide Web. He later took to his blog to counter the claim, calling it a “misunderstanding” in an “otherwise useful discussion.”

Register for Semantic Web Summit on November 16-17 in Boston to learn from innovators across industries and to see how Semantic Web can transform your business.

Facebook's Secret Weapon: the "Gmail Killer"

By the postal look of the press invites Facebook sent on Thursday, those rumors of a fully featured webmail product for the social network might be true.

Titan, more affectionately known within the Facebook team as the “Gmail killer,” could fix the out-of-date messaging platform to include a personal @facebook.com email address.

AllFacebook has details on the possible features:

  • The next developer platform – You’d be able to attach any type of file.
  • Organization by strength of relationship – This could possibly trump Gmail’s “Priority Inbox”.
  • Document integration – ZDNet states that Facebook’s webmail client could give access to Microsoft Office Web Apps.

Will Titan reinvent the inbox as sources within Facebook claim? We’ll see on Monday at, oh, 10:01 am when the fail whales start popping up.

Missing Geocities? Download It.

If you have about a terabyte of spare space on your hard drive, why not fill it with the contents of the ever-memorable Geocities?

The Archive Team has saved the user-generated content of the hosting site after Yahoo! decided to shut down what The Los Angeles Times deemed, “the most significant virtual museum in recent history.” And they have decided to torrent Geocities in its entirety. All 900 GB of it.

“While it’s quite clear this sort of cavalier attitude to digital history will continue,” says The Archive Team on their website. “The hope is that this torrent will bring some attention to both the worth of these archives and the ease at which it can be lost – and found again.”

Email geotorrent@textfiles.com to be notified when it is ready.

3 Ways Semantic Web Can Grow Your Business

Photo Credit: Flickr/kevindooley

Ready for the next big thing in the Internet? It’s called Semantic Web and is loosely defined as an assortment of technologies to help readers better understand online information.

HuffPo invested into semantic technology by acquiring Adaptive Semantics, Inc. to use the “wisdom of machines” to curate the “wisdom of the crowds.” Google brought the semantic search startup Metaweb into its ever-growing family to make searches even smarter.

But what exactly does Semantic Web mean for you? According to the World Wide Web Consortium (W3C) there are a few ways this emerging technology can be useful:

Data integration: This is essentially a Web of data. Semantic Universe explains that it will allow all types of data, online and off, to be shared across different applications.

Resource discovery and classification: What Google is gunning for. Semantic Web can be used to provide domain specific search engine capabilities.

Cataloging: Today, a search for “dog food” yields a whole mess of other info that is only relevant through matched keywords. Semantic Web will pull the concept of “dog food” first, and then bring in all other related facts.

Register for Semantic Web Summit on November 16-17 in Boston to learn from innovators across industries and to see how Semantic Web can transform your business.

Can $300 Buy You a Month Off Facebook?

Here’s a way to keep your teen off Facebook: bribery.

Melynda Rushing, a mother of six in North Carolina, paid her daughter Alyssa $300 not to use the popular social networking site for a month, insisting that the extra time go towards her studies at University of South Carolina.

For Alyssa, the idea became an easy way to “Facebook detox.” She told The Charlotte Observer, “It was actually a lot harder the first couple of days. I didn’t know I was truly addicted.”

With teens and young adults logging on to Facebook an average of 4 hours daily, is it really possible for students to wean themselves off this new medium of procrastination?

Since taking on her mother’s challenge, Alyssa says she’s turned in three class papers early. “It’s definitely made me see I could spend my time more wisely,” she said. “Now that I see I can stay off it … I might not even go on every day.”

We’ll sure Mom will be the judge of that on Oct. 19, when the fast draws to a close.