Throughout the 2013 US Open, social media numbers surrounding the event spiked with 1,198,675 posts and 274,076 conversations talking tennis. Even with all that fan engagement, however, it was the event’s sponsors who felt left off the court, with only 7-percent of users even mentioning a single company forking over the big bucks to have their brand associated with the championship tournament.

This is exactly what marketing powerhouse rEvolution hopes to change, as they are launching a new Social Assist program, powered by Tracx, in order to help sponsors be included in the sports conversation without force-feeding Tweets or interfering on the fan experience. Read more