After six months in development, the new CNN.com will arrive on Monday and it was “unveiled” to the press last evening at an event in Manhattan.
This latest iteration of the site is not too different from its predecessors, except that it will do a better job of highlighting previously buried content and video. The homepage will feature three columns: one for breaking news, one for features and video, and one for customizable weather, sports, and news content. There will also be topic boxes, which better organize stories from many categories across the site.
There are some new additions. Adapting what was learned building CNNPolitics, the new site will feature CNNOpinions and CNNEntertainment, which will deliver content from a partnership with EW and People.
The new site will feature an area of “first person storytelling,” which includes web series like “Americans in Afghanistan” about NGOs and “Freshman Year,” about freshmen congressmen.
Describing the current site as “a machine that spits out breaking news,” Kenneth “KC” Estenson, the dynamic SVP and GM of CNN.com, told the crowd, “We’re gonna be there in Iraq. We’re gonna be there in Afghanistan. We’re gonna be there for the seminal moments of time. But, it’s this type of content that shows the distinctive breadth and reach that we think is unique to CNN.”
We sat down with Estenson after the unveiling, and he told us that CNN decided to hold back updates over the six-month development to release them in a big way like this. “I think at a news organization, it’s usually breaking news that drives innovation,” he said. “We’re trying to detach those things and put out products off the news cycle that we just think are great consumer experiences and get them ready so when we have breaking news…you’re going to see that on the homepage.”
Photo and more after the jump.
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