While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
Kimberlee MorrisonWriter, editor, music nerd, pop culture enthusiast, and opinionated information junkie. Follow me on Google and @kymleeisawesome on Twitter.
Pinterest doesn’t have to compete with Google because in many ways, the content is organized for a different purpose.
The nominees are in, and there’s just one more week to cast your vote for the best of the Web.
It may be harder to earn organic reach on Facebook, but perhaps there are other, more important metrics to measure.
Use hashtags with strategic consistency to follow, control and identify conversations relevant to your brand.
Television viewers are most engaged with shows via social media when on a mobile device, using the website or mobile app.
In the wake of Heartbleed, tech companies offered up tips to create better passwords. But what if passwords just aren’t a good way to protect data?
Despite Tumblr’s impressive numbers as one of the most trafficked sites on the web, it has remained largely ignored when it comes to brand marketing.
Security is vital to user retention and is becoming the most important feature of any service where user data is at stake.
Will Facebook’s recent changes result in an exodus of users?