Just like its print counterpart, the Web incarnation of Inc hopes to provide the startup world with useful advice. “It’s a resource for business owners, fast-growing companies, entrepreneurs and people with an entrepreneurial spirit,” said Nicole Richardson, the site’s executive editor of special projects. Despite their similar missions, however, Inc.com’s content is decidedly more Web-friendly with short, service pieces.
Mona ZhangMona is Mediabistro's associate editor and social media coordinator. She previously interned there and wrote for 10,000 Words. She graduated from New York University with a degree in journalism and East Asian Studies. Before moving to NYC, she lived in Beijing, London, Madrid and (the suburbs of) Chicago.
Sometimes, tweeting can feel like you’re sending dispatches into the Internet abyss. After all, every couple days, over one billion tweets are sent across the social network. So how do you ensure that your tweets travel as far as they can? First, make sure you’re not committing one of these common rookie mistakes:
“If my listeners don’t call, tweet, text, email or Facebook, I don’t have a show,” said Jay Mohr in the latest installment of Mediabistro’s So What Do You Do? The man of multiple media who currently hosts an eponymous show on Fox Sports Radio has an engaged following on social networks, and even got his fans to start tweeting about his sponsors. So how exactly did he manage to do this?
“The vast, vast majority of good-paying jobs will never be advertised,” says Carol Tice, a freelancer and writing business mentor. In the latest Mediabistro feature, Tice and other creative pros give tips on how to use social media to get ahead of other job hunters. Here’s an excerpt:
2. Pop into a chat.
Lyuba Ellingson, co-founder of SexyResumes.com, says Twitter chats are a great resource for real-time information. The chats occur with back-and-forth tweets that contain a common hashtag during a specific time. Some chats to check out include #LinkedInChat, #careerchat, #HFchat and #jobhuntchat.
Before participating, make sure your own social media profiles are in tip-top shape, though. “Once you start communicating with these people, they will look you up. If you don’t look excellent and present your personal brand in a quality manner, you are wasting your time,” she said, adding that recruiters will look for your written communication skills, culture fit, personal brand inconsistencies and, yes, even incriminating photos.
Read more in How to Find a Job Before It’s Posted. [subscription required]
Manhattan native Alexa Hirschfeld has won numerous accolades: She’s one of Forbes’ “Women to Watch,” one of CNN’s most powerful women entrepreneurs and one of Fast Company’s “Most Influential Women in Tech.” The co-founder of Paperless Post, however, says the key to being successful is to not actually think you’re successful.
“I’ve never taken that stuff seriously,” Hirschfeld said of her many awards. “Often, those things don’t matter; what matters more is getting things done. Also, what scares me is that awards and positive write-ups seem like the kind of thing that make you think you’ve made it, which I would never think.”
Read more in Hey, How’d You Build Paperless Post Into a Powerhouse, Alexa Hirschfeld? [subscription required]
In the latest installment of Mediabistro’s “So What Do You Do?”, we talk to Jessica Bennett, executive editor of Tumblr’s Storyboard. At the forefront of the new media revolution, Bennett is basically an editor of the Tumblr community.
“I think there was so much interesting stuff happening within Tumblr and almost a culture rising out of it that they wanted to somehow capture that in a journalistic sense,” Bennett explained. “So, my job is essentially being a correspondent and editor for the Tumblr community. It’s hard to explain, and it sounds very journalism-from-the-future, but it’s finding ways to pull out the really fascinating narratives and trends and issues that are coming out of Tumblr.”
And she says that the platform’s recent embrace of advertising is actually pretty “creative and interesting,” as far as business models go. “ It’s the one place where you’re not being bombarded by teeth-whitening ads,” Bennett said.
Are you tech-startup-savvy? Well, if you can also crank out breaking news about the biz quickly, VentureBeat might like to assign you stories. And, lucky for you, many freelancers become regular contributors after showing their skills.
“We don’t want to keep people in freelancer limbo for too long,” said national editor Devindra Hardawar. “We like to take care of our writers.”
The site currently syndicates content to Reuters, The Christian Science Monitor and Business Insider, among others. It also gives some pretty generous traffic bonuses. So, if you’re interested in seeing your byline land on the site, check out some more tips from Mediabistro’s How To Pitch: VentureBeat. [AvantGuild subscription required]