Editor’s Note: This post was written by Ro Choy, Chief Revenue Officer of RockYou. In this series, Choy will address the future of social media monetization, focusing on the potential of platforms such as Facebook and the ability for third parties such as RockYou to create their own platforms and monetize a multi-faceted approach to social media marketing. (See part 1 here)
The Future of Social Media Monetization
While performance and brand marketing have been long-standing online business models, virtual currency has recently captured the most interest of both developers and users alike. But of the three revenue streams, virtual currency may be the hardest to successfully manage.
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