YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google’s newly released white paper, which shows how search engine data can be used to predict box office performance.
A Change.org petition that explains the dangers of using Instagram for 13-17 year old users has collected 95% of the signatures needed to send a message to Instagram about protecting the privacy of minors.
Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?
YouTube and Google TV held a hackaton in Los Angeles to encourage developers to build on their platforms. Read on for Google’s pitch to developers and the apps that won.
Google and Facebook are at war over search. Can multi-graph provider Ark help you from becoming collateral damage?
Imagine easily purchasing the products you see in print ads with your iPhone. “Everywhere commerce” is the vision of German app startup Shopgate, which will enter the U.S. market in early 2013.
Most artists don’t know there is a free guide to using YouTube. “Musicians should have their manager or buddy read it, if they don’t want to” an executive explained at the Digital Music Forum West.
We wrote recently that Venture Capitalists are hot for video startups. Since then, two companies we highlighted hit major milestones: SocialCam was acquired for 60M and Tout raised 13M.
Celebrity involvement in startups was the buzz at the Variety Summit in Los Angeles. Read on for advice from the experts.