Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Influencer Marketing Tips from Digital Hollywood
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Tablets Bringing Ad Dollars to App Developers
Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?
YouTube and Google TV LA Hackaton Winners Show the Future of TV
YouTube and Google TV held a hackaton in Los Angeles to encourage developers to build on their platforms. Read on for Google’s pitch to developers and the apps that won.
Ark Finds Social Search Niche Between Facebook, Google
Google and Facebook are at war over search. Can multi-graph provider Ark help you from becoming collateral damage?
Shopgate App Uses ‘Product Tagging’ for Mobile Commerce
Imagine easily purchasing the products you see in print ads with your iPhone. “Everywhere commerce” is the vision of German app startup Shopgate, which will enter the U.S. market in early 2013.
Free YouTube ‘Creator Playbook’ a Must Read for Musicians
Most artists don’t know there is a free guide to using YouTube. “Musicians should have their manager or buddy read it, if they don’t want to” an executive explained at the Digital Music Forum West.
Video App Startsups like SocialCam and Tout are Hot Investments
We wrote recently that Venture Capitalists are hot for video startups. Since then, two companies we highlighted hit major milestones: SocialCam was acquired for 60M and Tout raised 13M.
How Much Does a Celebrity Endorsement Bring to a Social Startup?
Celebrity involvement in startups was the buzz at the Variety Summit in Los Angeles. Read on for advice from the experts.
Venture Capitalists Hot for Video Startups
Mobile and social video startups are attracting major investments from Venture Capitalists. “We don’t see a ‘bubble’ in video. We are just scratching the tip of the iceberg” says startup investor Paul Bricault of Greycroft Partners and incubator Amplify.LA.
E3: GREE Demos Social Mobile Developer Platform with PopCap, Capcom
GREE is launching a development platform for mobile social games that gives 3rd party game studios access to GREE’s 230M mobile gamers. PopCap and Capcom are the first major publishers to join GREE’s platform, demoing new versions of Bejeweled and Resident Evil as mobile social games at the E3 Expo.
