The Gregory Brothers Auto-Tune MLK For Martin Luther King Day

YouTube’s auto-tune superstars The Gregory Brothers, aka Schmoyoho, is paying homage to Martin Luther King, Jr. with a new songified masterpiece, ‘Martin Luther King, Jr. Sings in Memphis’. The piece is an auto-tuned version of Martin Luther King, Jr.’s final speech in Memphis, TN.

King sings his famous words, “Let us rise up tonight with a greater readiness. Let us stand with a greater determination.” This is, of course, the speech that MLK gave the night before his assassination on April 3, 1968.

I can see how some may find this video a tad insensitive. After all, this is definitely one of the most recognized and respected speeches of all time and The Gregory Brothers are generally known for songifying more ridiculous and embarrassing speeches and videos, like the Double Rainbow Guy, Antoine Dodson, Christine O’Donnell and SunnyD and Rum. However, I think it’s clear that The Gregory Brothers’ intention is not to mock the Reverend but rather to celebrate what he stood for and to show how far we’ve come in the best way they know how – through auto-tune. Last year they auto-tuned the famous ‘I Have A Dream’ speech, which has been viewed nearly 2 million times in the past year.

What’s your take on The Gregory Brothers’ auto-tune remix of Martin Luther King, Jr.’s last fateful speech? Let us know in the comments!

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!