Bad Email 101

Just one day after WebNewser managing editor Chris Nerney examined what users of social media should do, Ken Wheaton of AdAge.com‘s Adages provided a good example of what they shouldn’t do.

Wheaton posted about a spam email from Brody PR touting a social-media book. The problem: The BCC field wasn’t used, leading to several recipients hitting “reply to all” when asking to be removed from the list and the bombarding of many innocent email boxes.

Wheaton wrote:

I don’t know what’s more surprising: the number of people who are replying to all, or the names of some of those people who should damn well know better. Is it that hard to determine the original source of an email and just yell at that person? Then again, some of them are “social-media experts,” and we all know that’s a pretty low bar.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.