Badgeville has partnered with Klout on a social loyalty program that identifies social-savvy customers by their Klout scores and gives them new and creative ways to earn rewards.
“Being integrated into Badgeville’s behavior platform is a great way for Klout to help organizations identify and reward top influencers in their community, and Klout has a unique set of information to help them do that,” said Joe Fernandez, CEO of Klout in a statement.
Currently, Klout can track anyone’s profile on Facebook, Twitter, LinkedIn, Foursquare, YouTube, Google+, Instagram, and other sites to come up with an in-depth analysis of how well they communicate online. The Klout score is based on how often the people in a user’s network respond to or share their content and in turn, how influential the people in these networks are. Klout has also acquired Blockboard, a neighborhood bulletin board for mobile devices, to make its tracking system more localized.
Badgeville already tracks brand-owned and mobile sites to identify their clients’ most loyal fans. As the customers accrue points, they unlock badges and earn monikers like “novice” and “night owl” for their efforts. “Klout’s influence-ranking technology adds another layer of intelligence by enabling our clients to increase online engagement by more accurately and efficiently identifying which customers carry the greatest influence, and in turn, provide the greatest business value,” said Kris Duggan, Badgeville CEO.
With the addition of the Klout score, Badgeville clients will be able to see who in their community is a best bet for spreading the word about their products and services across different social media platforms. For example, a company that just launched a Facebook page might want to reach out to people who are influential on a particular topic for that network. Said Fernandez, “Our goal is to empower every user by unlocking their influence.”
The companies can then assign these people special challenges to win additional prizes and privileges. Samsung’s loyalty program, Samsung Nation, offers badges and prizes for reviewing products, watching videos, and sharing links on social channels. This month members can play for a chance to win a Series 7 Chronos 14″ Notebook.
Explained Badgeville marketing director Adena DeMonte via email , “While consumers likely only make a big-ticket electronics purchase once a year or every couple of years, it is important for a big consumer electronics brand to maintain and grow loyalty among its customers between those big purchases.”
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