B&N might not have the biggest app store but they do put a lot of work into promoting it. They sent out an email today to any developer signed up with the Nook Developer program. B&n is planning a major back-to-school marketing push for Nook apps, so of course they need more developers.

Here’s more detail from the email:

Children’s Apps, targeted at ages 5-12, that are submitted and accepted by July 16 will be showcased in a dedicated Barnes & Noble Back-to-School Marketing Campaign.  In addition, all new apps accepted as part of this program will receive guaranteed on device and online marketing.

Submit your apps now and don’t miss out on this amazing opportunity to be prominently featured and marketed on device, online and in 1,300 Barnes & Noble retail locations in the U.S.

You can find out more here.

This is a smart move for B&N. It combines 2 advantages they have over Amazon: their retail locations as well a parent’s natural inclination to shop in a bookstore for back-to-school sales.