Barnes & Noble subsidiary Nook Media has introduced a new line of Nook video apps for iOS, Android and Roku devices. The app allows users to purchase and stream video through their devices from the Nook content library. They can stream across devices, much like the other video apps already in the marketplace.

“With the new NOOK Video Apps, customers can now easily access the thousands of movies and TV shows available from major studios and content partners on their TV and mobile devices,” stated Jonathan Shar, Vice President & General Manager, Emerging Digital Content, at NOOK Media LLC.

The move appears to be a last ditch effort to revive the Nook business which has struggled with eBook and device sales over the past year. The challenges at Nook are likely what led William Lynch, the company’s former CEO, to resign from the company this past June. The push to revive the Nook tablet as a video streaming device may be too little too late. Nook video apps face stiff competition. Netflix, Amazon, Apple, and Hulu all have apps that offer video streaming with content partners from similar movie studios.