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Barnes & Noble Unveils Color Nook

4:06 Barnes & Noble has unveiled a color Nook!

4:08 It includes video.

4:10 It includes newspapers, books and kids books.

4:11 It is called Nook Color.

4:12 7-inch color touch display with social reading integration with Facebook and Twitter.

4:14 William Lynch, B&N CEO, explains that Nook Color is designed for all reading needs and says it is differs from tablets, web browsing, streaming music, games, but core purpose is reading. Yves Behar designed it. It is half a pound.

2 million Nook books, more than 100 magazines and newspapers including The Economist and Elle.

4:16 Nook Friends is a social networking tool that is connected to existing Facebook and Twitter profiles. Readers can lend books to friends and then comment on it in the social network.

4:18 LG screen displays 16 million colors. Backlit and minimized glare.

Under half inch think, under a pound. Wi-Fi connectivity, 8 hours of battery life for active reading.

4:20 Daily Shelf at bottom of home screen includes latest content such as daily newspapers and recent book purchases. You can choose your background and add personal photos.

4:21 There are four different book shelf view possibilities.

4:22 You can share a passage with friends with Facebook, Twitter, or “Nook Friends Circle”.

4:23 They are claiming to have the largest digital library anywhere (not sure if this is really true compared to Kindle and Apple).

4:23 Nook Kids is interactive and stories come to life pages. It includes a Read To Me feature, so that parents can be lazy.

4:25 They just launched Nook Developer program where developers and content providers can create content.

4:27 B&N has sold more than a million Nooks. There is a new Nook software update coming in November.

4:29 Nook Color will be at Best Buy and Wal-Mart. And will be exclusive eReader device at Books-a-Million.

4:30 It is $249. It will begin shipping on or around November 19th. You can pre-order now.

4:38 You can listen to music and read at the same time.

4:39 Color eBooks will have the same prices as their non-color counterparts.

4:39 Lynch says that they expect this to be the best selling eReader of the holiday season.

4:41 Lynch says: “Our strategy is to gain share both in physical books and in digital books.”

4:43 The price point is not going to drop, even if Amazon comes out with a cheaper priced touch screen Kindle.

4:43 It is an Android based device.

This post was updated as news broke.

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