In a move to help its subscribers cut down on high data costs, the BBC is making its letting on-demand streaming subscribers download content for a limited period at no extra cost. Using the most recent update on the BBC iPlayer iOS app, subscribers can download TV shows and watch them without having an Internet connection, and keep the shows for up to 30 days.

Daniel Danker, the broadcaster’s general manager of on-demand programs, told Apple Insider: “This fundamentally changes one of the most annoying restrictions about viewing programs. It means audiences are liberated from the constraints [of online-only viewing] and it fundamentally changes what it means to go on holiday.”

Netflix and other subscriber based video streaming platforms could take a cue from the BBC on this approach.