O2 is the first carrier in the UK to sign on to the new Bebo Open Mobile program. The new social networking tools, which Bebo launched in the past couple of weeks, lets third-party developers integrate with the Bebo mobile service, Mobile Entertainment reports.
The relationship enables O2 to offer its subscribers direct access to Bebo’s mobile Web, messaging and other technologies as well as exclusive content in partnership with the social network site.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 



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