Beet.TV Sprouts Medical Site

BeetMEd_3.18.bmpBeet.TV, a video-heavy news site covering new media, is branching out into the health field with the launch of BeetMedicine.TV. The site compiles a series of video reports, two to four minutes in length, on specific health topics including breast cancer research, fibroid removal and the consequences of stress eating.

There’s a higher production value given to the BeetMedicine.TV videos which are hosted by medical professionals. The project is led by a medical director, surgeon Dr. Peter Pressman.

Johnson & Johnson, the sponsor of the site, inserts a brief pre-roll mention, followed by post-roll segment from the J&J health channel.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!