Some critics worry that smartphones and tablet computers will ruin our ability to focus on long form material. To fight this trend, we will have the editors of Longform.org pick an essay for your weekend reading pleasure every week.

For this week’s post, editors Aaron Lammer and Max Linsky chose “The Future of Advertising” by Danielle Sacks from the November issue of Fast Company.

Here’s more about the pick: “The advertising industry hasn’t gone through a major creative revolution since the 1960′s. That’s about to change. Technology has so completely upended the way brands connect with consumers, Madison Avenue firms have no choice but to change how they do business—assuming it’s not too late. Says one industry veteran: ‘Marketing in the future is like sex. Only the losers will pay for it.’”

Want to read more? Check out our Long Form archives.