Posting to social media is both art and science. If you want people to share, you have to give them something worth sharing. But in addition to creating great content, timing is also important.
To wit, the folks at Sure Payroll have compiled data from various sources into an infographic breaking down the best times to post to social media. Unsurprisingly, people are most active in the later part of the week day. While the peak hour for Facebook overlaps with that of Twitter, people seem to wait until after work to get really active on LinkedIn.
Pinterest and Tumblr, on the other hand, attract a different crowd with different posting schedules. While Facebook and Twitter are practically dead on weekends, the best time to post to Pinterest is Saturday morning. On Tumblr, content posted after 7:00 p.m. on Fridays perform the best and peak hours are Sunday through Tuesday from 7:00 p.m. 10:00 p.m.
Check out the full infographic below for more details: