Bing will now allow Pinterest users to pin images directly from the image search results to their boards, the company announced today.

“Last fall, we hosted a group of lifestyle and design bloggers at the Bing headquarters to better understand their search and social media habits,” explained Bing program manager Chen Fang in a blog post. “What we discovered is a community that does more than its fair share of image searches, with much of it tied to Pinterest. They shared some of the hassles they face, and that finding efficient ways to hunt down original, high-resolution images and filtering image results were some of their pain points.”

Bing’s Pin to Pinterest feature automatically detects and links back to the original source of the image to save time for the pinner and to ensure proper attribution. The button is already pre-loaded into the search engine and does not require users to install a bookmarklet.