Bing Offers Its Own Facebook Search

Bing is boosting the Facebook content in its social sidebar five-fold, Microsoft said today.

Bing launched the social sidebar feature, which delivers content related search queries culled from the user’s social networks, this summer. Initially, Facebook content was limited to likes, photos and basic profile information. But as Facebook has been building its own search, Bing has been diving deeper into Facebook content as well and now includes status updates, shared links, comments and friends’ photos.

“This is a much richer set of data,” said a Microsoft spokesperson.

The launch increases the amount of Facebook content in the social sidebar five-fold, according to Microsoft.

Users who query Facebook’s own search product will also be redirected to Bing if Facebook doesn’t have enough information to deliver.

In both search interfaces, users only see information according to the privacy settings under which it was shared. To see Facebook content on Bing, users must log in with Facebook Connect.

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