Two months in existence have meant two months of increases in usage and market share for Microsoft’s new Bing search engine, as comScore said Bing accounted for 8.9% of search queries in the United States in July, up from 8.4% in June and 8% in May, The New York Times‘ Bits reported.
July brought drops of 0.3% to Google and Yahoo!, as they fell to 64.7% and 19.3%, respectively.
According to Bits, analysts were reluctant to read too much into the July figures.
Broadpoint AmTech analyst Benjamin Schachter wrote:
Although Bing took a bit of share from both Google and Yahoo!, we are reluctant to extrapolate this into meaningful long-term share gains.
And Thomas Weisel Partners analyst Christa Quarles wrote:
While the data indicate a very modest near-term bounce, we will be watching closely to see if any query pickup is sustainable.