Bing Ramps Up Use of Facebook Likes

Bing really, really likes Facebook Likes: The Microsoft-owned search engine announced that it extended its Liked Results to include any URLs returned by its algorithmic search results. Lawrence Kim of the Bing Social Team had more on the Bing Blog:

If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result.

For example, when I was planning a trip to Napa, I wanted to find a great bed and breakfast for my stay. A traditional search result showed me a long list of Web links and captions, which would take up some time to parse through individually.

Fortunately, several of my friends who have been to Napa in the past have liked Churchill Manor. Using Liked Results, the bed and breakfast my friends have liked gets highlighted with their pictures and names — making it easier for me to quickly refine my search and decide where I should stay.

You may not see Liked Results on every query, but when it does trigger, it’s often a delightful experience. We are hoping that it will make searching on Bing more effortless and enjoyable. We are continuing to work with Facebook to make search more social and relevant, so please check back again for more updates!

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